Cool Winter has a moderate to high contrast level so hair colour is best when it creates high shade variance with the skin and eyes. This typically means dark and cool shades like ash brunette and purple as well blue-black.
However, those with deeper skin tones and eye colours may be able to make use of lighter greys and blondes to create the same level of contrast.
In this article, we will cover the best hair dyes and colouring techniques for generic Cool Winter individuals as well as product recommendations (may contain affiliate links). The examples below show light, medium and dark depths for both warm and cool colours.
Please note, not every example is recommended for Cool Winter. Both the golden and reddish colours are included to demonstrate why cool variations are better suited. See the description underneath for this reasoning. Remember that this advice differs depending on your individual appearance. Personalised advice is provided as part of our Colour Analysis service with the 'Hair Advice' option.